Creating clear brand propositions
December 2010
Presented with the challenge of strengthening the brand proposition for a new product launch, we set up an innovative immersion session for design agencies which resulted in a range of stronger designs with clearer personality that are going into research now.
Building more effective relationships
January 2011
An FMCG client wanted their sales team to build better relationships with their customers, to achieve better results.We took them through our 'walking in buyers' shoes' training, which has already helped them to identify and remove barriers and unlocked new opportunities
Strengthening commercial propositions
February 2011
We have been working with Natural Balance Foods for 3 years, providing the sales team with compelling arguments that have helped to secure new listings and drive distribution.
'...the work paid for itself within a month' (Greg Combs, COO Natural Balance Foods).